Select multiple pdf files and merge them in seconds. Media convergence refers to the merging of previously distinct media technologies and platforms through digitization and computer networking. Eu competition law, convergence, and the media industry. And last but hardly least, i want to thank henry jenkins iv, who has always made intellectual contributions to my work but who was cen tral to the development of chapter 2 of this book, helping to connect me with the leaders o survivorf the fan community. Where old and new media collide pdf, epub, docx and torrent then this site is not for you. But the huge wave of publications, conferences and discussions about media convergence began just after the publication of henry jenkins book convergence. Media deconvergence is an original term coined to describe the breaking apart of companies through spinoffs, splitoffs and demergers, which grew in numbers as a consequence of the failure of many mergers and consolidations realized in the late 1990s and in the first decade of the 21st century in the media and communications sectors. To make transmedia storytelling possible, a variety of media platforms need to exist and there needs to be a population of users who can move freely between various mediums. Jenkins knows exactly what he means by the term convergence, and his definition is much more complex, subtle, and interesting than the old one. Global convergence is when geographically distant cultures are able to influence one another. Worship at the altar of convergence, written by henry jenkins, is a 26page short summary about what he thinks of media convergence and how medias plays in our current societies due to three key terms convergence, participation and collective intelligence, from. Defining media convergence the flow of content across multiple media platforms, the cooperation between multiple media industries and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want. Media convergence, diversity, and democracy by neil shister introduction the complexity of democracy is both its defect and its virtue. Pdfdateien in einzelne seiten aufteilen, seiten loschen oder drehen, pdfdateien einfach zusammenfugen oder.
Henry jenkins explaining what is media convergence. Worship at the altar of convergence, written by henry jenkins. As an idealized conception, democracy promotes equitable social order through the counterplay of interests while the rule of law protects individual citizens from the arbitrariness of the state. Pdf convergence culture download full pdf book download. Convergence can take many forms and since it is a buzzword for managers along with words such as viral, wordofmouth, social media, sustainability or economic crisis there are still many individuals that have difficulties to define what convergence really is. It is seen as the blending together and intervening platforms of different media s causing. Convergence, convergence and convergence, but what the heck are you talking about. When it comes to merger integration, convergence matters leaders in the technology, media and entertainment, and telecommunications tmt sectors understand the challenge. The convergence of media productstechnology means that, in theory, we do not have to leave our homes as almost everything can be achieved at the touch of a button. Convergence is the process where several media channels come together to exist and operate in synergy.
Media convergence meets deconvergence springerlink. It explores the flow of content distributed across various intersections of media, industries and audiences, presenting a back and forth power. Media convergence is the merging of mass communication outlets print, television, radio, the internet along with portable and interactive technologies through various digital media platforms. In other words, concepts of convergence embrace both blurring traditional boundaries between old media and novel diversification and differentiation of new media. Pdf zusammenfugen online pdf dateien zusammenfugen. Cultural convergence is when stories flow across several kinds of media platforms and when readers or viewers can comment on, alter, or otherwise talk back to culture. Convergence is a word that manages to describe technological, industrial, cultural, and social changes, depending on whos speaking and what they think they are talking about. The ongoing merger of media enterprises as well as between media.
Quentin tarantinos star wars digital cinema, media convergence, and participatory culture henry jenkins for me the great hope is now that 8mm video recorders are coming out, people who normally wouldnt make movies are going to be making them. Media convergence is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience. Media convergence is also a business strategy whereby communications companies integrate their ownership of different media properties. In the social and digital media sectors, the past decade has witnessed enormous growth of formerly. Technological convergence is when different kinds of technology merge. This is an example of whats known as ittce, or information technology, telecommunications, consumer electronics, and entertainment. Quentin tarantinos star wars digital cinema, media. Impact of digitalization and convergence on merger control in the media sector five suggestions for a more adequate balance and format for merger control in the digital age christoph wagner, berlin. Media convergence is the joining, or converging, of distinct technologies into one. Impact of digitalization and convergence on merger control. This introductory chapter explains that there is a widely shared understanding of the imperative nature of media convergence, which is based on different notions connecting positive goals such as efficiency, synergy, simplification, information. Convergence as a metaphor has the function of simplifying the complexity of media change. Media convergence communication oxford bibliographies.
When you are ready to proceed, click combine button. Pdf media convergence concepts katarzyna kopeckapiech. Taking media scholar henry jenkins s concept of convergence culture and the related notions of participatory culture and transmedia storytelling as points of departure, the essays compiled in the present volume provide terminological clarification, offer exemplary case studies, and discuss the broader implications of such developments for. It brings together the three cscomputing, communication, and contentand is a direct consequence of the digitization of media content and the popularization of the internet. For communication scholars, convergence is a fairly elastic term that has come to mean different things depending on time, application, and context. Convergence culture is a theory which recognizes changing relationships and experiences with new media. Pdf zusammenfugen pdfdateien online kostenlos zu kombinieren. Responding to the contradictory nature of our current moment of media change, this article will sketch a theory of media convergence that allows us to identify major sites of tension and transition shaping the media environment for the coming decade. Aoltime warner, whose merger took place in 2000 and ended.
This free and easy to use online tool allows to combine multiple pdf or images files into a single pdf document without having to install any software. Media researchers have been interested in the problem of media convergence since the 1980s. As with previous revolutions, the media reform movement is gaining momentum at a time when people are starting to feel more empowered, not when they are at their weakest. Media convergence is what makes humans dependent on media. According to him, media convergence is an ongoing process that should not be viewed as a displacement of the old media, but rather as interaction between different media forms and platforms. Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. Our servers in the cloud will handle the pdf creation for you once you have combined your files. In the world of media convergence, every important story gets told, every brand gets sold, every consumer gets courted across multiple media platforms. Media convergence is more than simply a technological shift. Merger integration in a converging world transaction advisory services.
It takes completely separate ideas and smashes them together, so that were left with one big idea. There are a number of driving forces that focus public attention on the issue, including the digitalization of media and information technology, worldwide deregulation trends, changes in technology most notably the internet, merger. Creating value and meaning in a networked culture, authorhenry jenkins and sam ford and joshua green, year20 acknowledgments how to read this book introduction. In turn, media convergence impacts the way we consume media. Convergence is understood here as an ongoing process or series of intersections between different media systems, not a fixed relationship jenkins. A convergence is basically seen in every persons cell phone. Jenkins himself warned it is wrong to assume that we are somehow being liberated through improved media technologies 2006b. Henry jenkins argued in 2001 that, contrary to earlier approaches, media convergence ought to be perceived as a complex, manifold process that will not lead to a technological merger of all media.
Eu competition law, convergence, and the media industry miguel mendes pereira european commission dg competition media and music publishing unit i wish to thank the law society, and in particular its european group in the person of tom usher, for inviting me to speak here today. According to henry jenkins who is a highly respected media analyst and one of the foremost leading experts on the convergence culture paradigm, as well as, the deflorz professor of humanities and the founder and director of the comparative media studies program at mit states that, the flow of content across multiple media platforms, the. Komunikasi massa yang pada perkembangannya telah melahirkan teori efek media dan teori kritis serta studi budaya tidak dapat dipisahkan dari sifat jangkauan massif pada khalayak sehingga dapat memengaruhi individu, masyarakat, dan nilainilai. Henry jenkins is accepted by media academics to be the father of the term with his book convergence culture. However, there are other categories of convergence at play, too, identified by media scholar henry jenkins. Select up to 20 pdf files and images from your computer or drag them to the drop area. One focuses on what we are doing with media, and the other on what media is doing to us. Henry jenkins argues that media convergence goes beyond a mere technological shift, insisting that it also represents a shift in industrial. Media convergence is an ongoing process, occurring at various intersections of media technologies, industries, content and audiences. When we talk of convergence between computers and television, we need to be. Either the merging of previously distinct media technologies resulting from digitization and computer networkingsome of which are covered elsewhere in this articleor an economic strategy in which the media properties owned by communications companies employ. Technological, in which the merging of technologies allows us to access previously inaccessible technologies on one device.
Convergence is a word that manages to describe technological. The concept of media convergence ololadeganiyualabi. If youre looking for a free download links of convergence culture. A paradigm shift in journalism education in nigeria oluchi emmaokoroafor1. Media convergence media convergence is a situation in which multiple media systems coexist and where media content flows fluidly across them.